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Investment
parameters
at a glance
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Stage
CHEQUE SIZE
$500K - $1.5M
SECTOR
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Sector-agnostic
GEOGRAPHY
What we are
looking
for
What are we
looking
for
MARKET
A real gap, not a trend
We back companies solving structural
mis-pricing or underserved markets—not chasing crowded categories. Tell us what the market missed.
PRODUCT
Defensible differentiation
What makes your approach hard to replicate? We look for moats, network effects, proprietary data, switching costs, regulatory positioning, or manufacturing complexity.
FOUNDER
Earned conviction
We're not looking for a pedigree. We're looking for a founder who can explain — precisely and without jargon — why they are the right person to solve this specific problem.
TRACTION
Evidence over projection
You don't need revenue. You do need proof- a waitlist, a pilot, strong retention on an MVP, or quantified evidence that the problem is real and people will pay to solve it.
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Is this the
right fit?
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A quick self-check before you apply — saves everyone time.
We've tried to make this process as transparent as possible. Here's exactly what to expect after you hit submit.
Good fit - Apply Now
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You're at pre-product, MVP, or early revenue stage- Your CEO is a woman
- You can articulate the market inefficiency your business is built on
- You have some proof — even early, messy, non-revenue proof that the problem is real
- Your business has technology at its core and is building for the Indian market
- You've raised under ₹15 Cr to date (or you're bootstrapped)
Not the right fit right now
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- You are at the ideas stage, with no market validation yet
- You raise target or your existing funding is well above Series A range
- Your business is services or consulting with no technology differentiation
- You're primarily targeting non-India markets from day one
- You're looking for mentorship or advisory support without investment
- Your deck isn't ready — apply when you have something to share
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The
Application
We've tried to make this process as transparent as possible. Here's exactly what to expect after you hit submit.
3rd
step
ONLY IF WE PROCEED
IC Introduction
See Details
Introduction to our Investment Committee. This is not a guaranteed step.
4th
step
ONLY IF IC PROCEEDS FURTHER
Diligence & Term Sheet
See Details
Market analysis, reference conversations, financial model review. We aim to move quickly. A term sheet within 2 weeks of IC approval for the right opportunity. Fair, standard terms. No surprises.
Our commitments to every applicant
A response to every application, always.- Specific feedback if we pass, not "not the right fit at this time."
- Confidentiality on everything you share.
- No bias in how we evaluate - merit, market, and momentum only.
Everything You Need to
Know
Do I need to be a woman founder to apply?
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What stage should I be at?
Do you have sector preferences?
What do you actually look at in a deck?
How long does the process take?
Can I apply if I've already raised a round?
What if my application isn't ready yet?
Do you provide feedback on rejected applications?
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