India’s Gen Z consumers are increasingly chasing global beauty trends, and the market is responding. Kindlife, a curated beauty and wellness platform, has partnered with Tata CLiQ Palette to bring its roster of over 30 Korean beauty brands — including COSRX, Frudia, and Skinfood — to a wider Indian audience across online and offline channels.

The collaboration signals a broader shift in India’s beauty retail: established platforms embracing niche, trend-forward curation, while newer players like kindlife use omnichannel partnerships to scale reach without sacrificing identity.

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