LXME, a fintech platform for women, plans to use the capital in brand building, user acquisition across India, and technology.

India’s most consumed snack has always had demand. What it lacked was consistency, hygiene, and the ability to scale.

Priti Rathi Gupta, Founder of financial platform Lxme, says when women’s wealth is taken seriously, the entire economy grows faster, more inclusively, and more durably.